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ID_0001 CONTENT_STRATEGY / DIGITAL_ADOPTION CLIENT: DOMINO'S PIZZA YEAR: 2023–2024

NextGen Pulse POS
SWAT Rollout
Program

SR. TECHNICAL WRITER / CONTENT STRATEGIST

89%¹
SUPPORT TICKET
REDUCTION
99%
OPERATOR ADOPTION
ZERO ROLLBACK
4.6/5
OPERATOR
SATISFACTION
98%
DOCUMENTATION
ACCURACY
01 // CHALLENGE

6,000+ FRANCHISE LOCATIONS, ZERO DEDICATED IT SUPPORT, ONE SIMULTANEOUS ROLLOUT

Domino's was deploying a new POS system, NextGen Pulse, across its entire franchise network at once. Franchise operators had no on-site IT support, varying levels of technical fluency, and zero tolerance for downtime during peak hours. A failed adoption at any store meant lost orders and escalation calls to a support team stretched across thousands of locations.

No one had built documentation for the operational reality of a working pizza store. What existed was fragmented and disconnected from the workflows operators relied on mid-shift. The rollout needed a content infrastructure that could absorb 6,000+ franchise locations without a single on-site support visit.

Primary Adoption Risks Identified Operators with no IT fluency expected to self-serve during peak hours → Existing docs scattered across Confluence with no role-based structure → No in-app guidance layer to bridge the gap between "the manual" and "the task" → EN-only materials for a workforce that included Spanish-primary operators → No standardized rollout playbook across franchise waves
02 // SYSTEM ARCHITECTED

A DIGITAL ADOPTION ECOSYSTEM BUILT FOR OPERATORS, NOT CORPORATE IT

Operators would never leave the POS mid-shift to open a manual. The architecture centered on in-app guidance: help that surfaced inside the software at the exact moment someone needed it, delivered through modals, hotspots, and tooltips via Inline Manual. Because a GM's daily workflow looks nothing like a crew member's, every content touchpoint was scoped by role and delivered in both English and Spanish.

SYSTEM ARCHITECTURE · DIGITAL ADOPTION ECOSYSTEM v1.0
IN-APP LAYER
MODALS HOTSPOTS TOOLTIPS ROLE-BASED TARGETING
CONTENT
GPE RELEASE NOTES INLINE MANUAL WALKTHROUGHS (EN/ES) CONFLUENCE DOCUMENTATION OPERATOR ONBOARDING GUIDES
PROCESS
10-STAGE PRODUCTION PIPELINE QA/UAT VALIDATION CYCLES SME ACCURACY REVIEWS EDITORIAL PEER REVIEW
DEPLOY
SWAT TEAM PLAYBOOK WAVE-BASED ROLLOUT SCHEDULE FRANCHISE OPERATOR COMMS ES LOCALIZATION + L10N

QA/UAT documentation cycles tied to the product release calendar validated every piece of content in a cloud-native environment before it reached a franchise operator. A SWAT team deployment playbook standardized every rollout wave so each location received the same quality of support.

03 // HOW I DID IT

INTAKE → VALIDATE → AUTHOR → REVIEW → DEPLOY → LOCALIZE

Every code release followed a ten-stage production pipeline from JIRA intake through ES localization. The pipeline is demonstrated in full in the deliverable below.

04 // RESULT

THE MOST SUCCESSFUL ENTERPRISE POS TRANSITION IN DOMINO'S FRANCHISE HISTORY¹

89%¹
Support ticket reduction — documentation met operators inside the software instead of sitting in a portal no one opened mid-rush
In-App Guidance · Inline Manual · Confluence
99%
Operator adoption rate with zero rollback incidents across all 6,000+ franchise locations
SWAT Deployment · Wave-Based Rollout
4.6/5
Operator satisfaction score — franchise operators rated the onboarding and in-app support experience
Post-Rollout Survey · Franchise Network
98%
Documentation accuracy maintained across 12–15 annual code releases through rigorous QA/UAT validation
QA/UAT Cycles · Product Release Calendar

The operators who had no IT support and no tolerance for downtime adopted the system at a 99% rate. Support tickets dropped 89% because the content met them inside the software at the moment of need. The content infrastructure I built became the operational standard for every subsequent NextGen Pulse rollout wave.

05 // FULL DELIVERABLE

DOCUMENTATION PRODUCTION PIPELINE

Navigate the two panels — Pipeline View and Output View — to review the full scope of the production process: ten-stage pipeline from JIRA intake through ES localization, a completed GPE Release Note with content strategy annotations, and an interactive Inline Manual walkthrough simulation rendered in three UI states (tooltip, hotspot, manager override modal).

FULL DELIVERABLE // DOMINOS_PIPELINE_WORKSAMPLE.HTML · ID_0001 CONTENT_STRATEGY / DIGITAL_ADOPTION