The dollar figures are conservative estimates built from lower-bound public benchmarks and client-reported volumes. No proprietary client financial data is disclosed, and the figures aren't endorsed by the companies named.
Google: Search Ads 360
$28M operational value
Scope
3M+ active advertisers in 51 markets, over a 10-month migration window.
What it counts
Support contacts avoided, faster onboarding, and fewer "what changed" questions reaching engineering.
Basis
Avoided support contacts are derived from the 25% drop in negative feedback and priced at the 25th-percentile HDI Tier 2/3 enterprise cost per contact. Gartner IT metrics and client-reported volumes set the scale.
DoorDash: IT knowledge infrastructure
$180K+ saved a year
Scope
Six engineering teams, measured over the 90 days after launch. 25+ repositories consolidated into one.
What it counts
Engineering time recovered (20+ hours a week from faster retrieval), credential incidents avoided, and faster onboarding.
Basis
Lower-quartile burdened engineering rates (BLS, Levels.fyi L4 to L5), incident costs from the IBM Cost of a Data Breach Report 2024 scaled to authentication scope, and a 15% buffer for seasonal variance.
Domino's: NextGen Pulse POS
89% fewer tickets, 99% adoption
Scope
Six months before the rollout compared with six months after.
What it counts
Support ticket volume, operator adoption and operator satisfaction.
Basis
Internal support analytics before and after the rollout, in-app completion rates and franchise compliance dashboards for adoption, and a post-rollout operator survey (2,400+ responses, 4.6/5).
Rules applied to every estimate
Lower-bound benchmarks. 25th percentile instead of the median, throughout.
No soft benefits. Brand reputation, morale and similar effects are excluded.
A variance buffer. 10 to 15% for seasonal variance where it applies.
Round down. To the nearest significant figure, with opportunity costs excluded.
Limitations
The $28M and $180K figures are estimates, not audited financial statements. Each company's real costs may differ from the public benchmarks used, and opportunity costs such as delayed releases are left out because they can't be measured reliably.